Reputation management, which is one of the most important tools in launching companies to the society, covers the ability of companies to gain a sectoral image and to avoid negativities that may deteriorate the status they have acquired.

It is aimed to make this position gained by companies in the branding process or companies that are already brands more effective and to enable them to work on a global scale.

It is a form of communication that aims to increase the quality of a service or product offered in the eyes of the consumer. It also ensures that the connection between the marketer and the buyer is strong and efficient.

Communicating the methods that can be used to launch the company and its activities to targeted individuals and organisations through the media.

A communication unit where people and departments in a managerial capacity can make an exemplary activity and presentation.

It is the tendency of institutions and organisations to show inclination and tactful attitude on certain issues due to humanity and social responsibility. The responsibility acquired covers the entire organisation and includes issues that cannot be compromised.

It is the process of identifying situations and actions that may adversely affect the status and gains of the company in advance. It is a form of communication offered in order to eliminate the possibility of crisis.

It is a set of procedures to protect the company at the maximum level in a possible crisis and to avoid the effects of the crisis as much as possible. It is also the communication made to overcome the crisis as soon as possible with the least impact.

Strengthening business partnership and business connections; It is a type of communication carried out in order to create a high level of value in the face of society and the target audience. It also aims important goals with promotion and status gains.

In order for companies to rise holistically and carry out competent activities in various fields, internal communication must be robust and highly efficient.

It provides the axioms of creating and increasing financial efficiency by regulating the commercial formations and purposes of institutions and organisations. On the basis of this quality, the determination and supervision of factors such as funds, expenses, budget management, etc. are also carried out by this unit.