INTRODUCTION TO NEW ERA PERSPECTIVES FOR ADVERTISING AGENCIES

DESIGN DISTINGUISHES, DIFFERENCE BRANDING, BRAND SELLS…

Brand Communication has been on the field as a ball that every player has been trying to catch for years. Public Relations, Advertising and Marketing professionals have learned over time, with huge budgets and after being beaten a lot by their customers, that building the common meaning of a brand is synonymous with giving that brand a lifetime. With the intensity of information and meaning brought by today's world, the importance of different disciplines working together and building content together for a brand to survive and develop is just being understood.

Gone are the days when the advertising agency could not speak the same language as the PR agency, marketing was hostile to both, and digital was unclear about what it was doing. Today's market conditions remind us that we are in the same boat, and a cold shower awaits those who do not understand.

As we learn the secrets of the human mind, a new feature of which is discovered every day, in the light of advances in science and the diversity that the internet has brought to our lives, our belief increases that creating and maintaining the brand loyalty required of us will not be achieved by conventional methods, and will only cause a new loss of time and budget.

Many industry professionals who learn that there is a 'creative department' under the umbrella of Manifesto ask us the same question; 'what exactly are you doing?'

If there is only one answer to this question: 'We create stories'.

As an organism, we design lives for the brands and institutions we dream of.

Under the roof of the Manifesto, which hosts different disciplines 'peacefully together', we write the common story of minds looking at the same subject from different places.

 

FOR THE MANIFESTO, THE CREATIVE DEPARTMENT IS AN INTERSECTION POINT.

 

While you can position Manifesto Creative as an advertising agency, you can also perceive it as a brand consultant, concept designer, or source of inspiration.

When you come to us for the services you expect from an advertising agency, first of all, we design your story from a holistic perspective. The brand story we create can also be used and reproduced by PR, Marketing, Digital and Event disciplines, because we know and take into account the requirements and needs of different disciplines.

We always observe the same rule when designing all elements of visual communication, from the new brand name to corporate identity, from advertising campaigns to periodicals; 'from part to whole, from whole to part; 'one meaning, one goal'...

Creativity is a gift given to humans. A gift that takes us from the cold of caves to 'residences'... Creative thinking is actually problem solving. The number of players in the world of brands increases, and the number of problems to be solved increases day by day as the supply boom occurs.

For this reason, as PR, Event, Digital and Creative professionals at Manifesto, we believe in the importance of 'integrated marketing communications'. While producing strategic communication solutions for your brand and institution, we take care to produce meaningful and creative ideas that will differentiate you from other players in the market.

At this point, we think that the most important factor that distinguishes us from our peers in the market is our creative approaches to the way of doing business in the communication, events and digital departments.

If you are a Manifesto PR customer, you can find traces of Manifesto Kreatif in many places, from your Annual Strategic Communication Plan to marketing projects, social responsibility campaign designs and seasonal event plans.

When you come to Manifesto Event, a unique presentation and concept suggestions await you with each project. Every event idea we present has a story. We write reproducible stories that will create a meaningful basis for your brand and institution and gather the target audience of your event around a single meaning.

MANIFESTO DOES NOT LIMIT CREATIVE 'DESIGN' TO THE VISUAL WORLD, IN WE VIEW THERE IS A DESIGN APPROACH, HARMONY AND HARMONY EVERYWHERE OUR EYES SEE AND OUR MIND CAN CONCEIVE; OR DON'T WORRY, WE CAN CREATE IT...